50% hike in rates of Govt ads

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Jammu, Chief Minister Mehbooba Mufti on Monday announced a hike of 50 percent in the rates of Government advertisements. “The media fraternity in J&K, like the Government, works in very difficult situations. In the absence of a large private sector, our advertisement policy is not entirely commercial but there is an element of business development as well. We have to play a support role,” the CM said.

She also said that an Aiwan-e-Sahafat would be set up at Srinagar soon for the benefit and encouragement of media fraternity.

“I would suggest that an MoU be signed between the Editors Guild of Kashmir and the department for this purpose,” Mehbooba said.

She passed instructions to Information department to make the Aiwan-i-Sahafat functional by March 31, 2017.

Mehbooba said there is a need to review and modernize laws governing media industry in view of the emerging new digital media. “I am asking the Law department to coordinate with Information and IT departments regarding this.”

The CM also said Information department is coming up with a new accreditation system which is in line with national system in order to ensure systematic and graded access to journalists.

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