Ae Dil Hai Mushkil v Shivaay: Except The ‘Unexpected,’ Say Trade Pundits


The 2016 Diwali is expected to witness a lot of fireworks at the box office with two major releases – Ajay Devgn’s Shivaay and Karan Johar’s Ae Dil Hai Mushkil. As per the buzz, both the films will give an “unexpected” response in terms of collection around the auspicious occasion, say trade pundits.

Set to release on Friday ahead of Diwali on October 30, both the films have been hyped well. While Ae Dil Hai Mushkil, starring Ranbir Kapoor, Aishwarya Rai Bachchan and Anushka Sharma, created headlines for featuring Pakistani actor Fawad Khan, Shivaay has been appreciated by many for showcasing scenic locales of Bulgaria, Mussoorie and Hyderabad.

“Both the films have been hyped well. We are expecting an unexpected response from them, but this can only happen if audience will understand the money spent behind making these films and not watch the pirated versions over moblie phones,” Delhi-based distributor Joginder Mahajan told IANS.

The advance booking for both the films has been “phenomenal,” says Devang Sampat, Director, India Strategic Initiatives, Cinepolis India.

“Looking at the number of bookings that we have already received this week, I would say that people are eagerly waiting to catch both the movies at the box office,” Devang told IANS.

“It looks like both the movies should fall into the Rs 100 crore-club though, eventually the content and audience choice will decide the fate. The movies are star powered and are expected to do well,” he added.