Govt sets up independent mechanism for advertisement distribution

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Srinagar, The Government on Wednesday formally announced bifurcation of advertisement distribution and information dissemination in the Department of Information and Public Relations (DIPR) by ordering establishment of independent nodal offices for advertisement distribution in the Joint Directorate of Information Kashmir and Jammu.

“From 1st of September 2017, the advertisement distribution to the approved newspapers and periodicals and the release of payment thereof shall be the sole responsibility of the respective nodal offices which will function under the overall control of the Joint Directors of Information in Kashmir and Jammu divisions without any intervention from the Directorate of Information,” the Minister for Information, Food, Civil Supplies and Consumer Affairs Choudhary Zulfkar announced at a review meeting of the DIPR here today.

He said the new arrangement would be on the pattern of DAVP, and the Joint Directors of Information in Kashmir and Jammu divisions would be autonomously responsible for ensuring timely and judicious distribution of official advertisements in the print media as per the guidelines laid down in the Advertisement Policy-2016. He said they will also independently deal with the financial matters including release of payments to the newspapers without any involvement of the Directorate of Information. He said over a period of time these new offices will be strengthened by way of manpower and infrastructure and rechristened as “State Advertisement Distribution Department” (SADD).

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