Rajnath releases KENT RO sponsored film on Kashmir


New Delhi, Home Minister Rajnath Singh today dedicated a short film on Kashmir ‘Vaadi-e-Kashmir’, a CSR initiative of KENT RO, to the people.

Member of Parliament Hema Malini and Mahesh Gupta, Chairman KENT RO Systems were also present at the occasion, a spokesperson of the KENT Ro said. The film is created by Law & Kenneth Saatchi & Saatchi for KENT RO.

“The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness, that we share as a nation. The vision of this short 6 minutes film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other,” Gupta said, adding, “It is not driven by any political or religious agenda. Instead it is driven by humanity and the sense of family and togetherness. India is a one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it.”

“It endeavors to knit the people of Kashmir with the rest of the country in an open hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included,” the spokesperson said adding, the film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.

The film was conceptualised by Praveen Kenneth, Chairman, Law & Kenneth Saatchi & Saatchi, showcases the  unadulterated beauty of Kashmir and its people. Connecting everyone in the country, the viewers will undoubtedly be left spell bound, he said.

Hema Malini has been the curator of this film, working closely with Gupta, Kenneth and the team to ensure this message is captured and shared with the nation. Sharing her thoughts on this initiative she adds “Ye film mere ek bhaartiy hone ke naate… hamare pyare Kashmir se judne… aur hamare Kashmiri bhaiyo behonon ke dil ko chhoone ka ek prayas hai…”

This 6 minutes short film, directed by film maker Pradeep Sarkar. The film starts with an introduction by, Amitabh Bachchan.